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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics Trevor A. Smith
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics
Trevor A. Smith
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
166 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de agosto de 2023 |
| ISBN13 | 9781793645753 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 166 |
| Dimensiones | 153 × 230 × 11 mm · 272 g |
| Lengua | Inglés |