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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research Arch G. Woodside
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research
Arch G. Woodside
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
220 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de enero de 2016 |
| ISBN13 | 9781785602177 |
| Editores | Emerald Publishing Limited |
| Páginas | 392 |
| Dimensiones | 236 × 162 × 35 mm · 714 g |
| Lengua | Inglés |
| Editor | Sood, Suresh C. (University of Technology Sydney, Australia) |
| Editor | Woodside, Arch G. (Curtin University, Australia) |
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