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Case Studies for Industrial and Business Marketing - Advances in Business Marketing and Purchasing Arch G. Woodside
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Case Studies for Industrial and Business Marketing - Advances in Business Marketing and Purchasing
Arch G. Woodside
Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.
264 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de enero de 1997 |
| ISBN13 | 9780762301881 |
| Editores | Emerald Publishing Limited |
| Páginas | 264 |
| Dimensiones | 156 × 234 × 15 mm · 548 g |
| Lengua | Inglés |
| Editor | Woodside, Arch G. |
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