Arch Woodside
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Advances in Business Marketing and Purchasing Arch Woodside

Name: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Advances in Business Marketing and Purchasing
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Author: Arch Woodside

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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Advances in Business Marketing and Purchasing

Arch Woodside

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

350 pages

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	13 de agosto de 2014
ISBN13	9781784410803
Editores	Emerald Publishing Limited
Páginas	350
Dimensiones	153 × 236 × 28 mm · 596 g
Lengua	Inglés
Editor	Woodside, Arch G.