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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing Arch Woodside
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
Arch Woodside
Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
280 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de agosto de 1996 |
| ISBN13 | 9780899309842 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 280 |
| Dimensiones | 152 × 229 × 19 mm · 521 g |
| Lengua | Inglés |
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