Craig Simpson
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign Craig Simpson

Name: The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
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Author: Craig Simpson

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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Craig Simpson

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

260 pages, black & white illustrations, figures

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	13 de febrero de 2014
ISBN13	9781599185187
Editores	Entrepreneur Press
Páginas	228
Dimensiones	230 × 152 × 14 mm · 332 g
Lengua	Inglés