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Consumer Behaviour Zubin Sethna 4 Revised edition
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Consumer Behaviour
Zubin Sethna
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
576 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de abril de 2019 |
| ISBN13 | 9781526450012 |
| Editores | SAGE Publications Ltd |
| Páginas | 576 |
| Dimensiones | 189 × 239 × 24 mm · 1,25 kg |
| Lengua | Inglés |
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