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Green Marketing as a Positive Driver Toward Business Sustainability
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Green Marketing as a Positive Driver Toward Business Sustainability
Presents research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de junio de 2019 |
| ISBN13 | 9781522595595 |
| Editores | IGI Global |
| Dimensiones | 150 × 220 × 10 mm · 662 g |
| Lengua | Inglés |
| Editor | Naidoo, Vannie |
| Editor | Verma, Rahul |
