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Green Marketing as a Positive Driver Toward Business Sustainability
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Green Marketing as a Positive Driver Toward Business Sustainability
Presents research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is designed for marketers, professionals, engineers, educators, researchers, and scholars.
325 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de julio de 2019 |
| ISBN13 | 9781522595588 |
| Editores | IGI Global |
| Páginas | 325 |
| Dimensiones | 150 × 220 × 20 mm · 879 g |
| Lengua | Inglés |
| Editor | Naidoo, Vannie |
| Editor | Verma, Rahul |
