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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Bloomsbury Studies in Contemporary Rhetoric Craig E. Mattson
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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Bloomsbury Studies in Contemporary Rhetoric
Craig E. Mattson
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
210 pages, Illustrations, unspecified; Graphs
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de abril de 2021 |
| ISBN13 | 9781498555920 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 210 |
| Dimensiones | 153 × 229 × 16 mm · 318 g |
| Lengua | Inglés |
