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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Bloomsbury Studies in Contemporary Rhetoric Craig E. Mattson
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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Bloomsbury Studies in Contemporary Rhetoric
Craig E. Mattson
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
210 pages, 1 Graphs
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de agosto de 2018 |
| ISBN13 | 9781498555906 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 210 |
| Dimensiones | 236 × 159 × 22 mm · 470 g |
| Lengua | Inglés |
