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Understanding Public Relations: Theory, Culture and Society Lee Edwards
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Understanding Public Relations: Theory, Culture and Society
Lee Edwards
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2018 |
| ISBN13 | 9781473913097 |
| Editores | SAGE Publications Ltd |
| Páginas | 288 |
| Dimensiones | 248 × 177 × 23 mm · 644 g |
| Lengua | Inglés |
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