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Digital Business: Ai, Strategy, Management & Transformation Hanlon, Annmarie (University College London) 2nd edition
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Digital Business: Ai, Strategy, Management & Transformation
Hanlon, Annmarie (University College London)
Digital business is no longer just a marketing buzzword - it is the strategic backbone of the modern organisation. This second edition of Digital Business by best-selling author Annmarie Hanlon provides a comprehensive, business-first guide to digital strategy. Integrating the well-recognised Business Model Canvas throughout, the book offers a clear, actionable framework for navigating digital change in the era of AI.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 10 de abril de 2027 |
| ISBN13 | 9781036243722 |
| Editores | SAGE Publications Ltd |
| Dimensiones | 150 × 220 × 20 mm · 500 g (Peso (estimado)) |
| Lengua | Inglés |
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