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Customer Experience Management: Enhancing Experience and Value through Service Management Jay Kandampully New edition
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Customer Experience Management: Enhancing Experience and Value through Service Management
Jay Kandampully
Although a nascent field of research, customer experience management has become an important research and management topic in today's interconnected world. This book highlights how service management can be most effectively used to create positive customer experiences in all industry sectors.
420 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de julio de 2014 |
| ISBN13 | 9781465241078 |
| Editores | Kendall/Hunt Publishing Co ,U.S. |
| Páginas | 420 |
| Dimensiones | 192 × 236 × 25 mm · 689 g |
| Lengua | Inglés |
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