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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness Gianluigi Guido Softcover reprint of the original 1st ed. 2001 edition
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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
Gianluigi Guido
296 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de octubre de 2012 |
| ISBN13 | 9781461356455 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 296 |
| Dimensiones | 155 × 235 × 17 mm · 449 g |
| Lengua | Inglés |
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