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Branding as Communication - Visual Communication Susan B. Barnes New edition
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Branding as Communication - Visual Communication
Susan B. Barnes
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
204 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de mayo de 2018 |
| ISBN13 | 9781433128042 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 204 |
| Dimensiones | 229 × 154 × 23 mm · 424 g |
| Lengua | Inglés |
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