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Branding as Communication - Visual Communication Susan B. Barnes New edition
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Branding as Communication - Visual Communication
Susan B. Barnes
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
204 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de enero de 2017 |
| ISBN13 | 9781433128035 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 204 |
| Dimensiones | 225 × 152 × 17 mm · 316 g |
| Lengua | Inglés |
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