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Dynamics of International Advertising: Theoretical and Practical Perspectives Barbara Mueller 3 Revised edition
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Dynamics of International Advertising: Theoretical and Practical Perspectives
Barbara Mueller
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
368 pages, 99, ill. and tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 2010 |
| ISBN13 | 9781433103841 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 368 |
| Dimensiones | 255 × 181 × 21 mm · 725 g |
| Lengua | Inglés |
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