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Dynamics of International Advertising: Theoretical and Practical Perspectives Barbara Mueller 3 Revised edition
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Dynamics of International Advertising: Theoretical and Practical Perspectives
Barbara Mueller
This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
354 pages, 56 Illustrations, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de agosto de 2017 |
| ISBN13 | 9781433127595 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 354 |
| Dimensiones | 252 × 178 × 25 mm · 700 g |
| Lengua | Inglés |
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