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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series Steve Baron
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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
216 pages, black & white tables, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de abril de 2010 |
| ISBN13 | 9781412931229 |
| Editores | SAGE Publications Inc |
| Páginas | 216 |
| Dimensiones | 242 × 170 × 12 mm · 388 g |
| Lengua | Inglés |
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