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Services Marketing: Text and Cases Steve Baron 3rd ed. 2008 edition
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Services Marketing: Text and Cases
Steve Baron
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
376 pages, 50 black & white tables, 30 diagrames
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de enero de 2009 |
| Fecha de lanzamiento original | 2008 |
| ISBN13 | 9780230520936 |
| Editores | Macmillan Education UK |
| Páginas | 376 |
| Dimensiones | 189 × 243 × 22 mm · 725 g |
| Lengua | Inglés |
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