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Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality - AHRC / ESRC Religion and Society Series Jean-Claude Usunier New edition
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Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality - AHRC / ESRC Religion and Society Series
Jean-Claude Usunier
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.
220 pages, Includes 9 b&w illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de diciembre de 2013 |
| ISBN13 | 9781409467557 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 164 × 235 × 24 mm · 668 g |
| Lengua | Inglés |
| Editor | Stolz, Jorg |
| Editor | Usunier, Jean-Claude |
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