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As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series Bethany Klein New edition
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As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series
Bethany Klein
Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
178 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de abril de 2010 |
| ISBN13 | 9781409407645 |
| Editores | Taylor & Francis Ltd |
| Páginas | 178 |
| Dimensiones | 155 × 233 × 12 mm · 356 g |
| Lengua | Inglés |
| Editor de series | Burns, Professor Lori |
| Editor de series | Hawkins, Professor Stan |
| Editor de series | Scott, Professor Derek B. |
