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As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series Bethany Klein New edition
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As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series
Bethany Klein
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
205 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de marzo de 2009 |
| ISBN13 | 9780754666653 |
| Editores | Taylor & Francis Ltd |
| Páginas | 178 |
| Dimensiones | 156 × 234 × 11 mm · 490 g |
| Lengua | Inglés |
| Editor de series | Burns, Professor Lori |
| Editor de series | Hawkins, Professor Stan |
| Editor de series | Scott, Professor Derek B. |
