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Marketing Metaphors and Metamorphosis P. Kitchen First edition
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Marketing Metaphors and Metamorphosis
P. Kitchen
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
248 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de agosto de 2008 |
| ISBN13 | 9781403998613 |
| Editores | Palgrave USA |
| Páginas | 227 |
| Dimensiones | 140 × 216 × 15 mm · 430 g |
| Lengua | Inglés |
