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The Future of Marketing: Critical 21st Century Perspectives P. Kitchen
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The Future of Marketing: Critical 21st Century Perspectives
P. Kitchen
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de febrero de 2003 |
| ISBN13 | 9780333992869 |
| Editores | Palgrave Macmillan |
| Páginas | 196 |
| Dimensiones | 140 × 216 × 16 mm · 395 g |
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