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Dynamic Models of Advertising Competition - International Series in Quantitative Marketing Gary M. Erickson 2nd ed. 2003 edition
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Dynamic Models of Advertising Competition - International Series in Quantitative Marketing
Gary M. Erickson
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.
147 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de octubre de 2002 |
| ISBN13 | 9781402072673 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 147 |
| Dimensiones | 155 × 235 × 11 mm · 408 g |
| Lengua | Inglés |
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