Gary M. Erickson
Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing Gary M. Erickson 1991 edition

Name: Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing
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Author: Gary M. Erickson

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Softcover reprint of the original 1st ed. 1991 edition

(2013) $ 106,99

Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing

Gary M. Erickson

1991 edition

Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

122 pages, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	31 de agosto de 1991
ISBN13	9780792391463
Editores	Springer
Páginas	122
Dimensiones	210 × 297 × 9 mm · 390 g
Lengua	Inglés