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Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy Kshitij Bhoumik
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Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy
Kshitij Bhoumik
Learn when, why and how to implement AI into marketing strategy and practice in this upper-level textbook.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 3 de enero de 2027 |
| ISBN13 | 9781398628564 |
| Editores | Kogan Page Ltd |
| Páginas | 352 |
| Dimensiones | 150 × 220 × 20 mm · 561 g (Peso (estimado)) |
| Lengua | Inglés |
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