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Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy Kshitij Bhoumik
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Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy
Kshitij Bhoumik
Learn when, why and how to implement AI into marketing strategy and practice in this upper-level textbook.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 3 de enero de 2027 |
| ISBN13 | 9781398628557 |
| Editores | Kogan Page Ltd |
| Páginas | 352 |
| Dimensiones | 150 × 220 × 10 mm · 530 g (Peso (estimado)) |
| Lengua | Inglés |
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