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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective S. Bullo 1st ed. 2014 edition
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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective
S. Bullo
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
207 pages, VII, 207 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2014 |
| ISBN13 | 9781349468362 |
| Editores | Palgrave Macmillan |
| Páginas | 207 |
| Dimensiones | 150 × 220 × 10 mm · 254 g |
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