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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective S. Bullo
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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective
S. Bullo
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
216 pages, 4 figures, 22 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781137350428 |
| Editores | Palgrave Macmillan |
| Páginas | 207 |
| Dimensiones | 209 × 145 × 18 mm · 399 g |
| Lengua | Inglés |
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