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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history W. Zhiyan 1st ed. 2013 edition
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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history
W. Zhiyan
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
219 pages, XII, 219 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2013 |
| ISBN13 | 9781349446636 |
| Editores | Palgrave Macmillan |
| Páginas | 219 |
| Dimensiones | 150 × 220 × 10 mm · 272 g |
| Lengua | Inglés |
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