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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history W. Zhiyan
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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history
W. Zhiyan
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
232 pages, 10 figures, 2 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de octubre de 2013 |
| ISBN13 | 9781137276346 |
| Editores | Palgrave Macmillan |
| Páginas | 219 |
| Dimensiones | 146 × 217 × 19 mm · 424 g |
| Lengua | Inglés |
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