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The Social Media Manifesto Jed Hallam 1st ed. 2013 edition
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The Social Media Manifesto
Jed Hallam
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
163 pages, XVI, 163 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2013 |
| ISBN13 | 9781349444571 |
| Editores | Palgrave Macmillan |
| Páginas | 163 |
| Dimensiones | 141 × 215 × 12 mm · 240 g |
| Lengua | Inglés |
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