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The Social Media Manifesto Jed Hallam
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The Social Media Manifesto
Jed Hallam
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
180 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2012 |
| ISBN13 | 9781137271419 |
| Editores | Palgrave Macmillan |
| Páginas | 163 |
| Dimensiones | 240 × 162 × 16 mm · 430 g |
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