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City Branding: Theory and Cases K. Dinnie 1st ed. 2011 edition
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City Branding: Theory and Cases
K. Dinnie
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
269 pages, 263 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de diciembre de 2010 |
| ISBN13 | 9781349317585 |
| Editores | Palgrave Macmillan |
| Páginas | 239 |
| Dimensiones | 154 × 234 × 20 mm · 385 g |
| Lengua | Inglés |
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