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City Branding: Theory and Cases K. Dinnie
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City Branding: Theory and Cases
K. Dinnie
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
272 pages, 2 black & white halftones, 9 figures, 2 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de diciembre de 2010 |
| ISBN13 | 9780230241855 |
| Editores | Palgrave Macmillan |
| Páginas | 239 |
| Dimensiones | 165 × 243 × 18 mm · 584 g |
| Lengua | Inglés |
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