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Housework and Housewives in American Advertising: Married to the Mop Jessamyn Neuhaus 1st ed. 2011 edition
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Housework and Housewives in American Advertising: Married to the Mop
Jessamyn Neuhaus
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
273 pages, XII, 273 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de diciembre de 2015 |
| ISBN13 | 9781349296187 |
| Editores | Palgrave Macmillan |
| Páginas | 273 |
| Dimensiones | 150 × 220 × 10 mm · 335 g |
| Lengua | Inglés |
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