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Housework and Housewives in American Advertising: Married to the Mop Jessamyn Neuhaus
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Housework and Housewives in American Advertising: Married to the Mop
Jessamyn Neuhaus
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
286 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de noviembre de 2011 |
| ISBN13 | 9780230114890 |
| Editores | Palgrave Macmillan |
| Páginas | 273 |
| Dimensiones | 145 × 223 × 21 mm · 460 g |
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