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Building Brands Directly: Creating Business Value from Customer Relationships Stewart Pearson 1st ed. 1996 edition
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Building Brands Directly: Creating Business Value from Customer Relationships
Stewart Pearson
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
431 pages, XVI, 431 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1996 |
| ISBN13 | 9781349137732 |
| Editores | Palgrave Macmillan |
| Páginas | 431 |
| Dimensiones | 150 × 220 × 10 mm · 621 g |
| Lengua | Inglés |
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