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Building Brands Directly: Creating Business Value from Customer Relationships Stewart Pearson
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Building Brands Directly: Creating Business Value from Customer Relationships
Stewart Pearson
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
446 pages, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de febrero de 1996 |
| ISBN13 | 9780333639078 |
| Editores | Palgrave Macmillan |
| Páginas | 431 |
| Dimensiones | 140 × 216 × 28 mm · 712 g |
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