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Attention, Attitude, and Affect in Response To Advertising 1.º edición
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Attention, Attitude, and Affect in Response To Advertising
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.
338 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de abril de 2015 |
| ISBN13 | 9781138876156 |
| Editores | Taylor & Francis Ltd |
| Páginas | 338 |
| Dimensiones | 150 × 220 × 10 mm · 476 g |
| Lengua | Inglés |
| Editor | Brock, Timothy C. |
| Editor | Clark, Eddie M. |
