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Attention, Attitude, and Affect in Response To Advertising 1.º edición
Attention, Attitude, and Affect in Response To Advertising
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.
338 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 1993 |
| ISBN13 | 9780805807561 |
| Editores | Taylor & Francis Inc |
| Páginas | 338 |
| Dimensiones | 150 × 220 × 20 mm · 589 g |
| Lengua | Inglés |
| Editor | Brock, Timothy C. |
| Editor | Clark, Eddie M. |