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Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing Nigel Piercy 1.º edición
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Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing
Nigel Piercy
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
242 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138793149 |
| Editores | Taylor & Francis Ltd |
| Páginas | 242 |
| Dimensiones | 156 × 234 × 18 mm · 476 g |
| Lengua | Inglés |
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