Recomienda este artículo a tus amigos:
Marketing Budgeting (RLE Marketing): A Political and Organisational Model - Routledge Library Editions: Marketing Nigel Piercy 1.º edición
Precio
$ 179,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 20 de jul. - 6 de ago.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Marketing Budgeting (RLE Marketing): A Political and Organisational Model - Routledge Library Editions: Marketing
Nigel Piercy
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
542 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138790896 |
| Editores | Taylor & Francis Ltd |
| Páginas | 542 |
| Dimensiones | 156 × 234 × 28 mm · 816 g |
| Lengua | Inglés |
Mas por Nigel Piercy
Mostrar todo
Mere med samme udgiver
Ver todo de Nigel Piercy ( Ej. Hardcover Book y Paperback Book )