Recomienda este artículo a tus amigos:
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management Fotiadis, Thomas (Democritus University of Thrace, Greece.)
Precio
$ 80,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 23 de jun. - 10 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
Fotiadis, Thomas (Democritus University of Thrace, Greece.)
This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
352 pages, 65 Line drawings, black and white; 15 Tables, black and white; 65 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2022 |
| ISBN13 | 9781138394490 |
| Editores | Taylor & Francis Ltd |
| Páginas | 340 |
| Dimensiones | 172 × 245 × 28 mm · 632 g |
| Lengua | Inglés |
