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Strategic Marketing for High Technology Products: An Integrated Approach - Routledge Studies in Innovation, Organizations and Technology Fotiadis, Thomas (Democritus University of Thrace, Greece.) 1.º edición
Strategic Marketing for High Technology Products: An Integrated Approach - Routledge Studies in Innovation, Organizations and Technology
Fotiadis, Thomas (Democritus University of Thrace, Greece.)
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
194 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de agosto de 2020 |
| ISBN13 | 9780367591113 |
| Editores | Taylor & Francis Ltd |
| Páginas | 194 |
| Dimensiones | 155 × 233 × 14 mm · 322 g |
| Lengua | Inglés |