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Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change 1.º edición
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Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
206 pages, 14 Line drawings, black and white; 9 Halftones, black and white; 9 Tables, black and whit
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de octubre de 2019 |
| ISBN13 | 9781138354395 |
| Editores | Taylor & Francis Ltd |
| Páginas | 206 |
| Dimensiones | 242 × 162 × 14 mm · 488 g |
| Lengua | Inglés |
| Editor | Cudny, Waldemar |
