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Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change 1.º edición
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Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
220 pages, 23 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2021 |
| ISBN13 | 9781032088556 |
| Editores | Taylor & Francis Ltd |
| Páginas | 220 |
| Dimensiones | 150 × 220 × 10 mm · 410 g |
| Lengua | Inglés |
| Editor | Cudny, Waldemar |
